The Indian Sub-continent Times (The IS Times) is a monthly newspaper now available freely online. The IS Times ceased to print from November 2008. The IST is a newspaper with bold journalism as its trademark. Th e IST has produced stories of community interest having great impact exposing self -serving people in the garb of community service, All our writers are experienced professionals and experts in their own fields. Our regular contributing writers cover a diverse range of Indian Sub-continent topics. Readers have well accepted the newspaper and felt the change in presentation and choice of reports both Indian and local.
About the Editor / Publisher “The IS Times” is the first Indian Sub-continent ethnic newspaper in Sydney owned and published by a professional. Mr. Ashok Kumar is an accomplished journalist with over 40 years’ experience in various capacities in the profession and . He has worked in some of the top national dailies of India including The Hindustan Times as a Chief Sub-editor and at the Fairfax Community Newspapers in Australia. managing The IST since 2003. He had a brief stint at the University of Western Sydney as a tutor in journalism and reporting for Blacktown Sun and Parramatta Sun.
The IS Times is becoming popular with the sub-continent population as it addresses issues of interest to the overseas Indian population, to the visiting parents, the industrious working class of the Sub-continent, to the housewives and the little ones – the future – the next generation. reach all sections of the sub-continent population.
Why The IST: As a professional journalist, I feel that a large number of keen readers are deprived of the developmental news and views from the sub-continent presuming that the readers are not interested to know. Our culture, traditions and values need a correct projection. The key issues affecting the typical person from the Sub-continent are never raised. The IS Times is attempting to fix these issues. The other problem is that several local events in Australia fail to get mentioned. The readers need a paper in which they get full participation, where a forum is developed for matters of common interest. We strive to reach all and report all.
How we aspire to be different: • The Indian Sub-continent Times is not a “yet another” newspaper. It is a forum for the ethnic population for expressing their opinion on issues affecting the community.
• The Indian Sub-continent has been projected in Australia as a region of abject poverty, poor hygiene and illiteracy. We have to explode this myth. There is a lot of development happening in the region that matches the so-called most developed nations. We are proud of this. Our rich culture and values need to be reinfused among the masses.
• Our mission is to integrate all groups and build a new sub-continent overseas.
• The newspaper has sections devoted to students, women, a community forum and features of sub-continental interest. The hallmark of the paper is its Opinion page where experts in their fields comment upon current issues. The centre spread is all colour and used for photographs and colour advertising.
• Our valued readers have an active participation in the newspaper via “letters to Editor”.
• The Headlines have a professional touch and are catchy and innovative.
Distribution Over 150 Indian Sub-continent Grocery stores vend The IS Times and for free. The Newspaper is also available on subscription for country areas, thanks to clever subscription offers; the readership has been extended to regional areas of the New South Wales and adjoining states, promotional distribution outlets are set up at all social functions and events in Sydney to create awareness about the newspaper.
The IST has been media partner for several events of mass participation to give its patrons best advertising advantage.
The IST has several marketing strategies to bolster circulation including plan to install a stand at vantage points at the retail outlets.
We are different by doing things differently.