Come to Sydney and visit the world; NSW tourism push

Sydney’s cultural experiences will be targeted under a new push to sell the State to international tourism markets, NSW Premier Barry O’Farrell and Minister for Citizenship and Communities Victor Dominello announced today.
Mr O’Farrell and Mr Dominello made the announcement during Harmony Week to highlight the potential of Sydney’s cultural attractions and food experiences to attract more overnight stays by international tourists.
“In suburbs and facilities across Sydney, tourists can find rich cultural experiences, including some of the best food in the world, and that’s just the beginning,” Mr O’Farrell said.
“We already know there is ‘Chinese Sydney’ in the CBD’s Haymarket, ‘Vietnamese Sydney’ in Cabramatta and Canley Vale, and ‘Italian Sydney’ in Leichhardt, Haberfield and Five Dock.
“But, there’s also amazing diversity on display in places like Hurstville and its Chinese community, Harris Park and its Indian community, Campsie or Eastwood and their Korean community, and Lakemba or Auburn and their Muslim communities.
“And, there are extraordinary places like Wollongong’s Nan Tien Temple Buddhist complex.
“It’s absolutely true that you can ‘Come to Sydney and visit the world’, and I am keen for it to be the premier multicultural destination on the planet.
“We have asked the Community Relations Commission to examine how we can bring our cultural assets together for a potential Multicultural Tourism Strategy for the State.
“It would not just benefit the State’s economy – it would also boost local businesses and local jobs,” Mr O’Farrell said.
Mr Dominello said that Harmony Week is a great reminder of cultural diversity’s value.
“Sydney, with some 35 per cent of people born overseas, is Australia’s multicultural capital and we want to sell that to the world,” Mr Dominello said.
“Last year, NSW received nearly 2.8 million international overnight visitors, who spent nearly 68.3 million nights and $6.4 billion in our State,” Mr Dominello said.
“Of those visitors, India and China send the most visitors to NSW. At the same time, the local Chinese and Indian communities are among the State’s largest and fastest growing.
“It’s important we look at the synergy between our multicultural character and our tourism interests,” he said.
“If we can get some 10% of visitors – such as those visiting friends and relatives – to stay just one more night by going out to a great Sydney suburb, that’s around $30 million more for the economy.
“As one example, the Australian Sikh Games being held in Sydney in early April will have some 30,000 plus spectators, including many athletes and visitors from overseas. Such events not only build international links, but support local jobs,” Mr Dominello said.
With results and recommendations to be delivered in six months, the Community Relations Commission will canvas Government and community organisations, including relevant tourism bodies, universities and the Ethnic Communities Council, and there will be close cooperation with Destination NSW.
The work will also focus on attracting key international events and conferences which involve and highlight cultural diversity in some way. Multicultural opportunities in the sports, arts, academic, business and other relevant fields will be explored.
“Sydney is a cultural smorgasbord and it is time we recognised the real economic value of this, as the NSW Government is serious about harnessing the many benefits of multiculturalism for the advantage of NSW,” Mr Dominello concluded.

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About Ashok Kumar

Ashok Kumar is an accomplished journalist with over 38 years of experience in the profession in various capacities. He was a sub-editor in Patriot and later Chief Sub-editor in The Hindustan Times, New Delhi. He has several published articles and reports in Patriot and HT. Published reports in The Blacktown Sun in Sydney. He had also been a tutor in journalism in the University of Western Sydney. He is currently Editor at The Indian Sub-continent Times, Sydney.

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