Its a double launch for Roopanter


By Ashok Kumar

AIBC President Ms. Sheba Nandkeolyar addressing the gathering
Host Sanghmitra presenting a background of the efforts Roopanter had put in

Roopanter (the transformation) has shown the Sydneysiders that they don’t have to rush to India or elsewhere to search for their favourite designs and cuts. Roopanter has made them available here in Sydney for them. Shradha re- launched Roopanter last weekend at an exhibition-cum-sale at The Grand Marion, Harris Park that turned out to be highly successful and the crowd well appreciated the affordable attires and designs.

To reinforce its designer value, Roopanter set up a stall at the India Day event last weekend that was saw over 15,000 people from different nooks and corners of Sydney take part. It was a highly appreciative crowd who not only liked and bought the designs but also understood the labour Roopanter had to put in to get the finished product to Sydney. People bought the designer-wear attires but also placed orders to fulfill their future requirements.

Jodi McKay celebrating the launch with Shradha

It was the summer of 1997 when Roopanter launched its first exhibition-cum-sale of garments designed exclusively by Mrs. Shradha Kumar and in partnership with Madhu Singh at the prestigious Lodhi Hotel in New Delhi. This exhibition proved to be a huge success

Today, 20 years hence, Shradha ably assisted by her daughter, Sanghmitra has re-launched Roopanter with new vigour and designs and embroidery on Silk, Crepe, Ponchampalli and cotton at The Grand Marion, Harris Park.  The designs are breathtaking and customised for anytime wear and for any occasion.

Roopanter is derived from Sanskrit. Roop means body or beauty and Antar stands for difference. The brand Roopanter really makes a difference to one’s looks and body.

Mr. Chadru Appar, launching the Roopanter exhibition

Mr. Chandru Appar, Consul (Commercial) Consulate of India, Sydney who launched the exhibition said we need to fill the trade gap between Australia and India and with projects like Roopanter will fill this gap.

Ms. Jodi McKay, Member for Strathfield who was wearing a green Saari presented by Roopanter said “whenever I wear a saari, I feel like a complete woman. The designs are amazing and affordable.” Jodi has a penchant for Indian dresses and often seen at the Indian functions wearing an Indian dress. Now, with Roopanter, I don’t have to look any further.

Mrs. Kanchan Kurkreja, Asst.Director, India Tourism, Sydney, recounted how Roopanter timely completed the order of designs and material of scarves that she required for the Tourism office. The prices were affordable, she said.

Others who spoke words of encouragement included, Rekha Rajvanshi, Neena Badhwar, Oz Indian Lucky Singh, Dr. Yadu Singh who invited Roopanter to participate in the India Day Fair and Hornsby Councillor and Deputy Mayor Cr. Gurdeep Singh. Strathfield Councillor, Mr. Raj Datta got occupied with a Party meeting and was unable to attend.

Silk has been the forte of Shradha. She collaborated with the Khadi

Roopanter at the India Day fair

Gramudyog on the occasion of 50th year of Independence. She worked with the Lucknow artisans for chikan embroidery, hitherto never ventured before on silk.

Designing had been her hobby and after doing a course in designing at the International Institute of Fashion Technology, New Delhi she developed a flair for designs often designing clothes for friends. Soon, her designs spread all over the city and then in Mumbai where she moved in 2007.

With the best wishes and words of encouragement continue to pour in, Roopanter is all set to gain greater heights in this innings as well.

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About Ashok Kumar

Ashok Kumar is an accomplished journalist with over 38 years of experience in the profession in various capacities. He was a sub-editor in Patriot and later Chief Sub-editor in The Hindustan Times, New Delhi. He has several published articles and reports in Patriot and HT. Published reports in The Blacktown Sun in Sydney. He had also been a tutor in journalism in the University of Western Sydney. He is currently Editor at The Indian Sub-continent Times, Sydney.

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