Sports goods exporters target Australian market

After a showcasing its goods in Melbourne, the Sports Goods Export Promotion Council exhibited sports goods manufactured in India, in Sydney on 3 March, 2016 at the venue befitting the sports culture—Steve Waugh room  and Arthur Morris room of the Sydney Cricket Ground.

The Sporting Goods Expo Australia was organised by Multiconnexions and was opened by the new Consul General.of India in Sydney Mr.B. Vanlalvawexpona.  Most of the manufacturers of sports goods have already been trading with Australian sports companies for more than half a dozen years but they were now hoping to break new grounds while there were some who had come to Australia for the first time and some have business meeting lined up for tomorrow. The first-timers are doing business in European countries were all praise for Australian clients and termed them very straightforward.

Altogether over 30 manufacturers took part in the Expo and have their manufacturing units in Jalandhar in Punjab or Meerut in UP near Delhi. While most goods on display were from the cricket, wooden badminton rackets, track and field equipments and sports toys. However, it was heartening to see that quite a few manufacturers were engaged in Rugby or footy balls for which they have a ready market in Australia or can expand their trade in Australia.

Mr. Tarun Dewan, Executive Director of the Sports Goods Export Promotion Council said that Council’s job primarily is to organise such expos around the world to facilitate trade between exporters and importers. Dissemination of information, linkage and representation are council’s other activities.

Mr. Sanjay Bhalla of Bhalla International, winner of # 1 position in sports equipment exports, is a first-timer to Australia found Australians very ‘soft’ to deal with. His company is engaged in manufacturing Track and field equipments and has been exporting to European countries.

Mr. Harneet Singh, of the Weston Corporation, is carrying forward the business set up by his father of sports goods and accessories told a very interesting tale about cricket balls. He said cricket balls are not easy to make and one has to conform to the specifications of ISI or now the BIS. Kookabura balls are played all over the cricketing countries and this has wrecked the careers of so many established cricketers as they have not been able to generate the swing.

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About Ashok Kumar

Ashok Kumar is an accomplished journalist with over 38 years of experience in the profession in various capacities. He was a sub-editor in Patriot and later Chief Sub-editor in The Hindustan Times, New Delhi. He has several published articles and reports in Patriot and HT. Published reports in The Blacktown Sun in Sydney. He had also been a tutor in journalism in the University of Western Sydney. He is currently Editor at The Indian Sub-continent Times, Sydney.

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